MARKETING PLAN

When you decide you are ready to sell your home, it is important to determine a full marketing plan in order to obtain the highest value for your home.

 

Pricing Your Property

  • The seller sets the price of the home but ultimately the buyer determines the value.  The main factors to consider when determining market value of your home:
    1. Location
    2. Condition
    3. Size

Marketing your Property

  • List your home on MLS (Multiple Listing Service).
  • Have a For Sale sign placed on your front yard.
  • Install a lockbox with a key at your property for agents to gain access.
  • Note down your homes selling features and upgrades.
  • Photograph the property inside & out for use on MLS, website, and feature sheets.
  • Deliver full color feature sheets to you prior to showing start date.
  • Market your property (multiple platforms) placing creative ads.
  • Arrange all showing time appointments.
  • Follow-up on showings and try obtain feedback (positive or negative). 
  • Present all written offers in a timely manner and provide you with our knowledge of the market.
  • Finalize all conditions of the offer by their due dates.
  • Send copies of the final offer to your banker and lawyer.

Prepare for Showings

  • Turn on all lights and open up all drapes in the daytime.
  • Turn on air-conditioning or fireplace.
  • Turn on quiet background music.
  • Ensure home is free of odors and fresh smelling.
  • Ensure home is tidy and front entry clear.
  • Ensure you are absent for the showings and pets are removed.


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The above information is deemed reliable, however, no responsibility is assumed for the accuracy of this information.